Pricing Strategy Configuration

Pricing Strategy Configuration is a module used by clients or PMO's (based on clients’ needs) to decide on the Pricing Strategy that they want to use for their products. The strategy definition is done in a way similar to decision trees, meaning that they can use questions to separate products and apply different tactics to them. Tactics contain rules for suggesting new prices, based on competitor prices, internal prices or cost prices. So, if a client wants to apply the same pricing tactic to beverages that belong to the category of non-alcoholics and that have the price lower than 5 euros and have a certain brand, that is possible by the Pricing Strategy Configuration.

This is how a potential strategy may look like:

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After this process, each product will be assigned a tactic and each tactic will have a way of calculating the new price that we suggest for our client.